Business story telling - 7 sins

Monday, June 27, 2011 Posted by Siva
Got a chance to go through this wonderfully written article on Business story telling - 7 deadly sins

Here's what I understood from it
  • Give proper context before getting into the story
  • Illustrate the story than just articulating it
  • Avoid Jargon
  • Connect the protagonist of the story with real-life characters
  • Story should be authentic