Sivaram V. T.

• Eliminate clutter and distractions; Have a right blend of text, visuals and white spaces
• Follow a consistent layout
• Imply more by showing less
• Top menu will get more attention

Recently I was skimming through a magazine which was an issue on e-retail start ups in India.

If you look at all of them, you can easily notice that their business models are built around social media and group buy. These two are popular phenomena that rule the e-commerce market.

Another observation is that they are very focused. They target a sect of people rather than targeting all in the internet buyers. I think that is the way to find a niche in a crowded  market. Nevertheless, Indian internet market has a huge potential to grow.

Often, you may have to convey your new idea to stakeholders to implement them. It is a tricky task as you have get them to visualize what you dreamed in your mind.

First go is to prepare a vision statement. You vision statement should vividly describe what your idea is and it must appeal to the stakeholders implicit or explicit interests. Imagine that you have just 2 mins time to express your idea.

• Build a set of core philosophies which all the employees of the organization can adopt
• Have a well thought innovation engine set up which includes everyone to generate ideas for anything from process to products
• Building right organization culture is a continuous process
• Reward and reinforce the expected behaviour
• Measure & track